Google Analytics 4 | Strategic AI Leader Richard Naimy Insights

Google Analytics 4

Resources on Google Analytics 4 for operators, marketers, and growth leaders. Learn how to set up events, filter AI and bot traffic, and design reports that reflect real customer behavior. Practical guides cover attribution modeling, funnel analysis, and dashboard design so leaders can track performance, improve decision-making, and tie marketing to revenue outcomes.

SEO & Digital Marketing

AI Traffic in GA4: How to Separate Humans vs Bots

ByRichard Naimy August 26, 2025April 12, 2026

AI bots are inflating your analytics. In GA4, traffic from ChatGPT, Claude, Gemini, and other AI tools gets mixed with human visits, creating false growth signals. Without separating AI traffic from human behavior, executives risk celebrating fake gains while their real audience declines. This guide shows you how to filter AI crawlers, track AI search referrals as a distinct channel, and report human visits with accuracy.