Marketing Experiments | Strategic AI Leader Richard Naimy Insights

Marketing Experiments

This tag explores how modern marketers use structured experimentation to unlock scalable growth. From A/B tests to multichannel experiments, you’ll find playbooks for testing everything from messaging and landing pages to acquisition channels and retention strategies. Learn how to build a marketing experimentation engine that’s fast, focused, and ROI-driven. Perfect for growth marketers, CMOs, and founders testing their way to traction.

Growth Strategy (B2B & B2C)

The Best B2B vs B2C Testing Strategies for 2025

ByRichard Naimy July 29, 2025April 12, 2026

Most companies aren’t running too few experiments — they’re running the wrong ones. In this strategic deep dive, you’ll learn the Growth Lab Approach: a proven framework for B2B and B2C growth experimentation that actually works. From ICE-R scoring to 70-20-10 test portfolios, this guide breaks down how to design smarter experiments, accelerate learning velocity, and drive measurable growth. Whether you’re optimizing enterprise funnels or scaling a consumer app, this is your playbook for high-leverage experimentation that compounds over time.