Marketplace Supply Coverage: How to Find Hidden Gaps
Most marketplaces track listing volume but ignore marketplace supply coverage across the segments where buyers actually search. The Supply Coverage Map identifies structural gaps before scaling demand by measuring Coverage Ratios across category, geography, and price intersections. The MyEListing case shows how correcting coverage distribution improved Investor Match Rate by 28% without product or targeting changes, demonstrating why supply coverage must be validated before demand acquisition begins.
