My Case Studies

This category highlights practical case studies where leadership, AI, growth strategy, and operations produce measurable outcomes. Each study follows a clear structure covering the challenge, the approach, the results, and the lessons leaders apply. You will see how teams solved problems such as sales system audits, AI-driven marketing integrations, and operational redesigns, with a focus on strategic decisions and frameworks built to scale. These studies show what changed, which decisions mattered, and what produced lasting results, including higher ROI, improved efficiency, stronger hiring signals, and customer growth. Leaders, founders, and operators can use each study as a practical playbook with insights ready for immediate application.

Marketplace Growth Strategy | My Case Studies

Marketplace Supply Coverage: How to Find Hidden Gaps
ByRichard Naimy May 5, 2026April 27, 2026

Most marketplaces track listing volume but ignore marketplace supply coverage across the segments where buyers actually search. The Supply Coverage Map identifies structural gaps before scaling demand by measuring Coverage Ratios across category, geography, and price intersections. The MyEListing case shows how correcting coverage distribution improved Investor Match Rate by 28% without product or targeting changes, demonstrating why supply coverage must be validated before demand acquisition begins.

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AI Strategy | My Case Studies

AI Case Study: How Florists Optimize With Practical AI
ByRichard Naimy September 29, 2025April 12, 2026

In this AI case study, I show how I applied automation at Lia’s Flowers to move from gut-based planning to a structured system built on forecasting, delivery optimization, and dashboards. My approach reduced waste by 20%, improved on-time deliveries by 15%, and freed staff to focus on design and service. The result demonstrates my ability to translate AI into measurable business outcomes while keeping the personal touch that customers value.

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AI + MarTech Automation | AI Strategy | My Case Studies

AI Marketing Stack Integration: Smarter Attribution, Better ROI
ByRichard Naimy August 8, 2025April 12, 2026

In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with real-time dashboards and AI-driven lead scoring. The result was tighter attribution, smarter budget allocation, and investor-ready LTV/CAC clarity. This project underscores my ability to diagnose operational inefficiencies, architect scalable systems, and deliver measurable growth outcomes.

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AI + MarTech Automation | AI Strategy | My Case Studies

AI Digital Marketing Strategy: Powerful Results MyEListing Achieved
ByRichard Naimy July 25, 2025April 12, 2026

In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into a repeatable growth system. This project demonstrates my ability to diagnose inefficiencies, apply AI in practical ways, and deliver measurable business outcomes at scale.

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Leadership & Team Building | My Case Studies | Personal Journey

Case Study: High-Trust Teams With Proven Results
ByRichard Naimy July 11, 2025April 12, 2026

As Acting VP and COO at MyEListing, I built high-trust teams that turned fragmented ownership into clear accountability, raised listing accuracy to 96%, cut release cycle time by 35%, and improved investor match rates by 28%. This case study shows how trust, when designed as a system, became a competitive advantage.

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COO Ops & Systems | My Case Studies | Revenue Operations (RevOps)

Sales Ops Case Study: From Chaos to Repeatable Growth
ByRichard Naimy June 13, 2025April 12, 2026

At MyEListing, I turned sales chaos into a repeatable revenue engine. I cut lead response from 48 hours to 4, improved pipeline hygiene from 60% to 95%, and nearly doubled conversion rates. By designing systems, enforcing accountability, and testing AI tools with discipline, I proved the ability to build scalable sales operations that investors trust.

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Growth Strategy (B2B & B2C) | My Case Studies

MyEListing Growth Experimentation Case Study: Driving Real Results
ByRichard Naimy May 16, 2025April 12, 2026

I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133% marketing ROI.

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