ROI Growth Experiments: The Data-Driven Way to Win
Most growth teams run “busy experiments” that look good on dashboards but don’t impact revenue. ROI growth experiments are different. They start with a direct connection to revenue, focus on measurable outcomes like CAC and LTV, and scale only when results prove repeatable. In this article, I break down why so many B2B tests fail, how to design ROI growth experiments that deliver, and how to build a system that turns experimentation into a profit engine instead of a cost center.