SaaS Growth

Scalable strategies for growing subscription-based businesses. This tag covers PLG vs. SLG models, pricing evolution, churn reduction, user onboarding, and full-funnel metrics — all designed to help SaaS operators turn product into a compounding growth engine.

Growth Strategy (B2B & B2C)

ROI Growth Experiments: The Data-Driven Way to Win
ByRichard Naimy August 27, 2025April 12, 2026

Most growth teams run “busy experiments” that look good on dashboards but don’t impact revenue. ROI growth experiments are different. They start with a direct connection to revenue, focus on measurable outcomes like CAC and LTV, and scale only when results prove repeatable. In this article, I break down why so many B2B tests fail, how to design ROI growth experiments that deliver, and how to build a system that turns experimentation into a profit engine instead of a cost center.

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Growth Strategy (B2B & B2C)

Unlock Second-Order Revenue With This Powerful Flywheel
ByRichard Naimy July 23, 2025April 12, 2026

Why do some companies scale effortlessly while others stall, even with great products?

The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams.

This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers.

In this article, I break down the framework I’ve used to help companies move from flat ARR to explosive growth, and show you how to build your own flywheel today.

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