B2B & B2C Metrics Series
Inside Richard’s Approach to Business Excellence
Go beyond vanity metrics. Discover the principles, systems, and insights Richard uses to help leaders turn data into direction and direction into scale.
His approach focuses on empowering executives with actionable B2B and B2C metrics that drive tangible outcomes: sustainable growth, stronger customer trust, and high-performing teams that are aligned and execute effectively.
This isn’t about dashboards that look good in board meetings. It’s about building a growth engine powered by metrics that matter.
In-Depth Analysis of Crucial Metrics
Move beyond surface-level KPIs and uncover what your metrics are really telling you about your business’s health, efficiency, and momentum.
These figures reflect more than performance. They reveal how strategic focus, operational discipline, and customer-centric thinking come together to drive profitability, engagement, and scalable growth.
Each metric ties back to a core pillar of leadership. Measure what matters and lead with clarity.
18% Operating Margin Increase
Operating Margin Improvement
Represents the boost in profitability achieved through operational efficiency and smart resource allocation.
60% Increase in Customer Engagement
Engagement Uplift
Signals a shift from passive audiences to active, invested customer communities that fuel growth.
92% Initiative Success
Rate
Strategic Initiative Success Rate
Highlights the success of growth experiments and strategic projects executed with data-driven confidence.
Discover Richard’s Metrics Insights
Explore clear visuals and actionable guides that break down the most important B2B and B2C metrics for sustainable, strategic growth.
Whether you’re a COO, founder, or marketing leader, these insights help you move beyond vanity metrics and focus on what drives revenue, improves efficiency, and aligns your team around meaningful growth.
Explore Strategic Business Metrics
Unlock practical insights built for growth-minded executives and operators focused on scale and performance.
These metrics go beyond surface-level data to reveal what drives profitability, efficiency, and market traction. Learn how to turn metrics into strategic tools that help you lead with clarity, make smarter decisions, and drive measurable results.
Want a faster way to apply this? Download my free Notion Metrics Tracker below, the same template I use to align teams and drive execution around what matters most.
B2B Metrics Series
Uncover critical KPIs that empower operational leaders to optimize performance.
B2C Metrics Series
Gain actionable strategies to enhance customer engagement and revenue growth.
My Notion Templates
Whether you’re running growth experiments, building systems, or leading a team, these Notion templates are designed to help you move faster with clarity and structure.
Experiment Tracker – Prioritize tests with ICE, RICE, ICE-R, and Learning Velocity
Hypothesis Library – Organize testable ideas and prevent redundant experiments
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