Tag: AI Digital Marketing Strategy
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Model Context Protocol (MCP) is the missing link between AI tools and real business data. Instead of building dozens of custom integrations, teams use MCP to connect AI systems to CRMs, databases, and APIs through a single standard. This guide explains how it works, why it matters, and how leaders can use MCP to speed…
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Search visibility has shifted from audits to systems. This article shows how AI Visibility Systems powered by ChatGPT and MCP let teams detect issues, explain ranking changes, and control performance in real time.
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The GEO Operating System is a new model for AI visibility. It aligns marketing, IT, and PR under one framework to make visibility measurable, repeatable, and scalable. This article explains how the GEO-OS connects infrastructure, intent, and interpretation to help leaders turn fragmented efforts into a unified visibility engine.
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AI agents are splitting into two distinct paths: Task-Runner systems that execute and Companion systems that reason. Hybrid AI Agent Systems combine both, giving leaders a new way to align automation with strategy, improve decision velocity, and turn clarity into a competitive edge.
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Most companies stall in pilots, treating AI agents as side projects. An effective AI Agent Strategy integrates agents into workflows, aligns them with KPIs, and governs their use. This article outlines five principles leaders need to move beyond experiments and deliver business results that scale with confidence.
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In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into…
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I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
