Tag: Business Systems
-
I wired an AI system into a real flower shop to see why so many AI projects collapse under real constraints. This article shows how Model Context Protocol fixed AI decisions by grounding an LLM in intent, behavior, inventory, and revenue instead of prompts and theory.
-
AI is no longer optional, but adoption often fails when workflows break down, budgets scatter across too many tools, and trust erodes. This article outlines a six-step AI workflow process that helps leaders integrate systems, target the right tasks, measure trust, and assign accountability. Learn how to turn AI from a bolt-on feature into a…
-
In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with…
-
I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
