Ever found yourself staring at an empty search console, wondering why your brilliant content isn’t bringing in traffic? I’ve been there. Fifteen years ago, I launched a game-changing ecommerce platform with content that should have been irresistible to our target audience. The problem? We were shooting keywords in the dark, and unsurprisingly, hitting nothing. Here’s…
The old SEO playbook of chasing keywords and hoping for traffic is quickly losing relevance. In its place, a more sophisticated model is emerging: intent-driven SEO. This strategy aligns content, site structure, and user experience with how modern buyers search and convert. In 2025, success in search isn’t about publishing more. It’s about building systems…