Tag: Growth Strategy
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Table of Contents: Executive Summary Successful B2C businesses don’t just collect data; they strategically focus on the 10 essential B2C growth metrics that drive profitable growth. This comprehensive guide empowers every strategic leader to master these key metrics, providing them with the knowledge they need to make informed decisions. The Core Framework: Metrics to Eliminate:…
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Here’s a question that’ll make you squirm: If I asked you to explain the difference between marketing and growth, could you do it without stumbling over your words? Most leaders I know would pause, maybe throw around some buzzwords about “customer acquisition” and “brand awareness,” then hope I’d change the subject. And honestly? That used…
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Ever found yourself staring at an empty search console, wondering why your brilliant content isn’t bringing in traffic? I’ve been there. Fifteen years ago, I launched a game-changing ecommerce platform with content that should have been irresistible to our target audience. The problem? We were shooting keywords in the dark, and unsurprisingly, hitting nothing. Here’s…
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The Truth About SEO Metrics That Nobody Talks About Ever sat in a meeting where someone proudly showcases a dashboard with climbing keyword rankings, only to have the CFO ask, “But how does this affect our bottom line?” Talk about a mood killer. I’ve been there – sweating through my dress shirt while trying to…
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You don’t need a bigger budget. You need better leverage. Here’s where to find it. Most startups default to “run more paid” when they hit a growth wall. But more spend ≠ better scale, especially when CAC keeps climbing. A client I worked with, where CAC was ballooning, but churn was flat. They didn’t need…
