Tag: MarTech
-
A Strategic Framework for Smarter, Revenue-Driven Growth in 2025 Are you working harder than ever on demand gen – but still falling short of pipeline goals? Last month, I spoke with a marketing leader at a B2B SaaS company who was pouring 60+ hours a week into email segmentation, A/B testing, and lead scoring. Meanwhile,…
-
AI-Powered Marketing Automation: What to Keep, Kill, and Replace in Your Stack AI trained on patterns is replacing rule-based automations. Is your marketing stack keeping up? If you’re still leaning on manual triggers and rule-based workflows, you’re playing vinyl records in the Spotify age. Today, marketing is all about intelligent adaptation, and AI-powered marketing automation…
