Strategic AI Leader Richard Naimy's Insights

Tag: Scaling SaaS Growth

  • ROI Growth Experiments: The Data-Driven Way to Win

    ROI Growth Experiments: The Data-Driven Way to Win

    Most growth teams run “busy experiments” that look good on dashboards but don’t impact revenue. ROI growth experiments are different. They start with a direct connection to revenue, focus on measurable outcomes like CAC and LTV, and scale only when results prove repeatable. In this article, I break down why so many B2B tests fail,…

  • Marketing vs Growth Strategy: Simple Moves That Drive Results

    Marketing vs Growth Strategy: Simple Moves That Drive Results

    In ‘Marketing vs Growth Strategy: Simple Moves That Drive Results,’ Richard Naimy illuminates the crucial distinction between marketing and growth, a strategic understanding vital for any leader. The article introduces the ‘Process-Outcome Framework,’ where marketing orchestrates the communication process and brand experience, while growth relentlessly optimizes for business outcomes and profitability. Naimy explains that true…

  • Unlock Massive Growth with This 4-Step SEO Funnel

    Unlock Massive Growth with This 4-Step SEO Funnel

    Great SEO isn’t about traffic. It’s about leverage. This article reveals a simple 4-step funnel that turns search visibility into qualified leads, faster conversions, and real growth. Built for operators who want more than just rankings.