Tag: SEO Leadership


  • Human-Led Search Strategy: The Powerful Truth Behind Real SEO

    Here’s a question that’s been keeping me up at night: What happens when everyone’s chasing the same AI-powered shortcuts, but the real winners are the ones who remember that humans are still doing the searching? The potential for success in human-led search strategies is immense, offering a hopeful outlook for the future. A few weeks…

  • The Ultimate Guide to Embedding-Based SEO Success

    Last month, I witnessed a seasoned SEO consultant grappling with what can only be described as an existential crisis. Her frustration was palpable as she struggled to understand why her meticulously crafted blog post, titled ‘Remote Work Productivity Tools,’ was being overshadowed in the SERPs by a competitor’s post titled ‘Building Focus in a Distracted…