Traditional SEO is no longer the only game in town.

As search behavior shifts from “10 blue links” to direct, conversational, and AI-generated answers, two emerging disciplines are redefining visibility:

AEO: Answer Engine Optimization

Think of this as optimizing for AI-powered answer boxes, like Google’s Featured Snippets, Bing Chat, or even ChatGPT plugins.

It’s about:

• Structuring content to answer questions clearly and directly
• Leveraging schema markup and structured data
• Building authority so your content becomes the chosen answer

This is key for visibility when users ask, “What’s the best CRM for small teams?” and expect an instant answer, not a list of links.

This is essential in the age of zero-click searches, where users get what they need without clicking a link. If your brand isn’t the answer, you’re invisible.

GEO: Generative Engine Optimization

This is the frontier of optimizing for LLMs and AI search assistants (ChatGPT, Perplexity, Gemini, GROK).

The rules are still being written, but the foundation includes:

• Training AI models by publishing brand-safe, trustworthy, fact-based content
• Structuring your content in conversational and contextual formats
• Being referenced in credible, high-authority sources, AI models pull from

It’s no longer just about ranking. It’s about being the source AI trusts to generate answers.

I’ve been reworking playbooks for clients to reflect this shift, and it’s already moving the needle.

The Takeaway?

The brands that win in the next era of search will optimize not just for crawlers, but for conversations.

If you’re still optimizing for keywords, you’re already invisible.

• What are your thoughts on this new era of SEO?
• Are you already thinking about AEO or GEO in your strategy?

👇 Drop a comment below: Are you testing AEO/GEO yet or still refining your traditional SEO playbook?

About the Author

I’m Richard Naimy – a strategic advisor to founders and operating leaders navigating growth, complexity, and innovation. I write for ambitious professionals who want to build smarter, scale faster, and lead with clarity.

I write about:

• AI Strategy
• COO Ops & Systems
• Growth Strategy (B2B & B2C)
• Leadership & Team Building
• Personal Journey
• Sales Strategy
• SEO & Digital Marketing

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