Category: My Case Studies
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In this AI case study, I show how I applied automation at Lia’s Flowers to move from gut-based planning to a structured system built on forecasting, delivery optimization, and dashboards. My approach reduced waste by 20%, improved on-time deliveries by 15%, and freed staff to focus on design and service. The result demonstrates my ability…
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In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with…
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In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into…
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As Acting VP and COO at MyEListing, I built high-trust teams that turned fragmented ownership into clear accountability, raised listing accuracy to 96%, cut release cycle time by 35%, and improved investor match rates by 28%. This case study shows how trust, when designed as a system, became a competitive advantage.
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At MyEListing, I turned sales chaos into a repeatable revenue engine. I cut lead response from 48 hours to 4, improved pipeline hygiene from 60% to 95%, and nearly doubled conversion rates. By designing systems, enforcing accountability, and testing AI tools with discipline, I proved the ability to build scalable sales operations that investors trust.
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I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
