Tag: A/B Testing
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While many teams treat experimentation as a marketing function or a growth tactic, high-performing organizations embed it deeper into their decision-making, team rituals, and operational structure. This mindset shift is what separates teams that sporadically A/B test from those that systematically learn. In these environments, experiments are not side projects. They are how strategy gets…
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Most companies aren’t running too few experiments — they’re running the wrong ones. In this strategic deep dive, you’ll learn the Growth Lab Approach: a proven framework for B2B and B2C growth experimentation that actually works. From ICE-R scoring to 70-20-10 test portfolios, this guide breaks down how to design smarter experiments, accelerate learning velocity,…
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I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
