Tag: Data-driven Growth
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In this AI case study, I show how I applied automation at Lia’s Flowers to move from gut-based planning to a structured system built on forecasting, delivery optimization, and dashboards. My approach reduced waste by 20%, improved on-time deliveries by 15%, and freed staff to focus on design and service. The result demonstrates my ability…
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AI bias is no longer an academic concern. It shapes hiring, pricing, and sales decisions inside B2B companies today. Executives who ignore it risk reputational damage and lost revenue. This framework shows how to detect bias, evaluate its impact on growth, and design checks that keep AI-driven systems aligned with your strategy.
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In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with…
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I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
