The Truth About SEO Metrics That Nobody Talks About Ever sat in a meeting where someone proudly showcases a dashboard with climbing keyword rankings, only to have the CFO ask, “But how does this affect our bottom line?” Talk about a mood killer. I’ve been there – sweating through my dress shirt while trying to…
Let’s be honest: most marketing dashboards are lying to you. They brag about traffic spikes. Celebrate ranking wins. Applaud content velocity. But here’s the punchline: If it’s not making money, it’s not marketing, it’s busywork. Too many teams fall into the same trap — they treat SEO like a numbers game. More keywords. More blogs.…