Tag: Startup Leadership
-
In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into…
-
Most strategy teams still try to predict the future and get blindsided anyway. This essay challenges the traditional market foresight playbook and introduces a new approach: build systems that adapt fast, thrive in uncertainty, and turn volatility into advantage. The best leaders don’t forecast the future. They create it.
-
Why do some companies scale effortlessly while others stall, even with great products? The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams. This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers. In this article, I break down the…
-
Your competitor cut operational costs by 35% while you’re still debating whether ChatGPT counts as an “AI strategy.” Here’s what happened: While you implemented basic AI agents to handle customer service tickets, they deployed agentic AI quietly, rewriting their entire business playbook. Their system doesn’t just answer questions, it identifies which customers are about to…
-
Most product leaders believe their reputation for reliability is their greatest asset. They’re the go-to fixers, the late-night deck polishers, the leaders who always say yes. But what if that same reliability is quietly holding you back from your next big role? In this piece, we explore the hidden taxes you pay for being the…
-
B2C brand health is no longer just about revenue – it’s about building a resilient, loyal, and engaged customer base that drives sustainable growth. In Part 2 of our ultimate guide, we explore the essential metrics that reveal the true heartbeat of your brand. From Marketing Efficiency Ratio (MER) and Net Promoter Score (NPS) to…
-
As Acting VP and COO at MyEListing, I built high-trust teams that turned fragmented ownership into clear accountability, raised listing accuracy to 96%, cut release cycle time by 35%, and improved investor match rates by 28%. This case study shows how trust, when designed as a system, became a competitive advantage.
-
Let’s be honest: most weeks feel like survival mode. By Friday afternoon, your inbox is overflowing, half your team is waiting on your feedback, your boss just resurfaced a “quick favor” you forgot about, and those big-picture projects? Still sitting in the parking lot. That’s where a weekly review ritual becomes your sanctuary, offering a…
-
Explosive revenue growth in B2C doesn’t come from vanity metrics — it comes from mastering the right growth metrics that truly move the needle. In this comprehensive guide, we break down the ultimate B2C growth metrics every brand leader needs to track, from Revenue per Visitor (RPV) and Customer Lifetime Value (LTV) to advanced cohort…
-
In ‘7 Leadership Habits That Explode Your Executive Presence,’ Richard Naimy introduces the concept of ‘compound leadership,’ demonstrating how consistent, small actions can lead to exponential influence and impact. Moving beyond traditional management training, the article unveils ‘The Compound Leadership Framework,’ a set of seven transformative habits: from the daily check-in and feedback loop acceleration…
