
AI disruption risk assessment is no longer optional for product managers. Netflix needed nearly a decade to beat Blockbuster. Uber took years to reshape the taxi industry. Artificial intelligence is moving much faster. What once took ten years now takes ten months or less. Product managers forecast demand, map user journeys, and plan for market…

In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with…