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Most companies aren’t running too few experiments — they’re running the wrong ones. In this strategic deep dive, you’ll learn the Growth Lab Approach: a proven framework for B2B and B2C growth experimentation that actually works. From ICE-R scoring to 70-20-10 test portfolios, this guide breaks down how to design smarter experiments, accelerate learning velocity,…
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In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into…
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Most strategy teams still try to predict the future and get blindsided anyway. This essay challenges the traditional market foresight playbook and introduces a new approach: build systems that adapt fast, thrive in uncertainty, and turn volatility into advantage. The best leaders don’t forecast the future. They create it.
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Why do some companies scale effortlessly while others stall, even with great products? The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams. This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers. In this article, I break down the…
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Your competitor cut operational costs by 35% while you’re still debating whether ChatGPT counts as an “AI strategy.” Here’s what happened: While you implemented basic AI agents to handle customer service tickets, they deployed agentic AI quietly, rewriting their entire business playbook. Their system doesn’t just answer questions, it identifies which customers are about to…
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Most product leaders believe their reputation for reliability is their greatest asset. They’re the go-to fixers, the late-night deck polishers, the leaders who always say yes. But what if that same reliability is quietly holding you back from your next big role? In this piece, we explore the hidden taxes you pay for being the…
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Here’s a question that’s been keeping me up at night: What happens when everyone’s chasing the same AI-powered shortcuts, but the real winners are the ones who remember that humans are still doing the searching? The potential for success in human-led search strategies is immense, offering a hopeful outlook for the future. A few weeks…
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B2C brand health is no longer just about revenue – it’s about building a resilient, loyal, and engaged customer base that drives sustainable growth. In Part 2 of our ultimate guide, we explore the essential metrics that reveal the true heartbeat of your brand. From Marketing Efficiency Ratio (MER) and Net Promoter Score (NPS) to…
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As Acting VP and COO at MyEListing, I built high-trust teams that turned fragmented ownership into clear accountability, raised listing accuracy to 96%, cut release cycle time by 35%, and improved investor match rates by 28%. This case study shows how trust, when designed as a system, became a competitive advantage.
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Last month, I witnessed a seasoned SEO consultant grappling with what can only be described as an existential crisis. Her frustration was palpable as she struggled to understand why her meticulously crafted blog post, titled ‘Remote Work Productivity Tools,’ was being overshadowed in the SERPs by a competitor’s post titled ‘Building Focus in a Distracted…
