-
Most growth teams run “busy experiments” that look good on dashboards but don’t impact revenue. ROI growth experiments are different. They start with a direct connection to revenue, focus on measurable outcomes like CAC and LTV, and scale only when results prove repeatable. In this article, I break down why so many B2B tests fail,…
-
AI bots are inflating your analytics. In GA4, traffic from ChatGPT, Claude, Gemini, and other AI tools gets mixed with human visits, creating false growth signals. Without separating AI traffic from human behavior, executives risk celebrating fake gains while their real audience declines. This guide shows you how to filter AI crawlers, track AI search…
-
Many growth leaders waste time and budget chasing broad audiences instead of zeroing in on their highest-fit customers. A well-defined B2B Ideal Customer Profile (ICP) drives faster sales cycles, higher conversion rates, and better retention. This guide breaks down the steps to build a precise ICP, avoid common mistakes, and operationalize it across sales, marketing,…
-
In 2025, SEO success requires more than ranking on Google. Search behavior now spans platforms like Reddit, YouTube, TikTok, LinkedIn, and AI assistants, each with unique algorithms and audience habits. This guide breaks down the rise of multi-platform search, shows how to track performance across ecosystems, and explains the tactics that win visibility — no…
-
Here’s the thing about cost-cutting: most companies do it the wrong way. They see red ink on the P&L, panic, and start making aggressive budget cuts. Marketing budgets get slashed. Teams get downsized. Strategic initiatives get shelved. And, sure, the numbers look better for a quarter or two, until revenue starts to tank and they…
-
AI has moved from a buzzword to a business necessity. In 2025, companies embracing the future of AI in business are gaining measurable advantages in efficiency, revenue, and market share. This guide outlines the Strategic AI Readiness Framework, real-world case studies, and quick wins leaders can implement now to avoid costly mistakes and build a…
-
What’s Holding Back Your Business Growth? You’ve experimented with new ad channels, optimized your CTAs tirelessly, and even rebranded multiple times in a short span. Yet, the uphill battle for growth persists, leaving you feeling like you’re pushing a boulder uphill in flip-flops. Here’s what nobody wants to admit: most companies aren’t failing because they…
-
Most teams think they have a forecasting problem—when in reality, they have a signal problem. In this article, I break down the Precision Revenue Stack™, a 5-layer framework that helps you turn chaotic CRM data into clean, confidence-building insights. If you want predictable revenue, start by fixing the signals you’re feeding your system.
-
In this case study, I detail how MyEListing reduced wasted ad spend by 20% and lifted conversions 47% by integrating CRM, GA4, SEO, and paid media into a unified, AI-powered marketing stack. I led the design and execution of this system, moving the team from fragmented, siloed reporting to a single source of truth with…
-
The problem wasn’t the AI model – it was the lack of continuity. Each interaction started from scratch, with no structured way to carry forward knowledge, context, or organizational intelligence. Without memory or role awareness, the system failed to evolve with your business. The result? Fragmented answers, hallucinated logic, and user frustration.
