-
Most operations leaders don’t fail because they lack tools or hustle. They fail because they’re missing a clear, scalable system. In this article, I share the 3-Layer Ops System™, a simple yet powerful framework built on Strategy, Systems, and Rituals. Whether you’re a COO, founder, or head of ops, you will learn how to move…
-
Most funnels still chase — but the future belongs to those who attract. This playbook breaks down the outdated tactics holding your marketing back and introduces a modern, attraction-based strategy designed to bring high-intent leads directly to you. Learn the 7 pillars that separate magnetic funnels from dead ones, and discover how to build a…
-
While many teams treat experimentation as a marketing function or a growth tactic, high-performing organizations embed it deeper into their decision-making, team rituals, and operational structure. This mindset shift is what separates teams that sporadically A/B test from those that systematically learn. In these environments, experiments are not side projects. They are how strategy gets…
-
Here’s the thing about AI adoption roadmaps that nobody talks about at those fancy conferences: most of them are complete BS. You know the drill. A consultant shows up with a 47-slide deck filled with buzzwords like ‘digital transformation journey‘ (a strategic approach to integrating digital technologies across all aspects of a business) and ‘AI-first…
-
Most companies aren’t running too few experiments — they’re running the wrong ones. In this strategic deep dive, you’ll learn the Growth Lab Approach: a proven framework for B2B and B2C growth experimentation that actually works. From ICE-R scoring to 70-20-10 test portfolios, this guide breaks down how to design smarter experiments, accelerate learning velocity,…
-
In this case study, I detail how I designed and executed an AI digital marketing strategy for MyEListing that cut cost per lead by 65% and lifted conversions to 3.8%. By combining predictive lead scoring, NLP keyword clustering, marketing automation, and AI-driven budget allocation, I built a scalable framework that turned fragmented ad spend into…
-
Most strategy teams still try to predict the future and get blindsided anyway. This essay challenges the traditional market foresight playbook and introduces a new approach: build systems that adapt fast, thrive in uncertainty, and turn volatility into advantage. The best leaders don’t forecast the future. They create it.
-
Why do some companies scale effortlessly while others stall, even with great products? The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams. This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers. In this article, I break down the…
-
Your competitor cut operational costs by 35% while you’re still debating whether ChatGPT counts as an “AI strategy.” Here’s what happened: While you implemented basic AI agents to handle customer service tickets, they deployed agentic AI quietly, rewriting their entire business playbook. Their system doesn’t just answer questions, it identifies which customers are about to…
-
Most product leaders believe their reputation for reliability is their greatest asset. They’re the go-to fixers, the late-night deck polishers, the leaders who always say yes. But what if that same reliability is quietly holding you back from your next big role? In this piece, we explore the hidden taxes you pay for being the…
