Category: Growth Strategy (B2B & B2C)
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What’s Holding Back Your Business Growth? You’ve experimented with new ad channels, optimized your CTAs tirelessly, and even rebranded multiple times in a short span. Yet, the uphill battle for growth persists, leaving you feeling like you’re pushing a boulder uphill in flip-flops. Here’s what nobody wants to admit: most companies aren’t failing because they…
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While many teams treat experimentation as a marketing function or a growth tactic, high-performing organizations embed it deeper into their decision-making, team rituals, and operational structure. This mindset shift is what separates teams that sporadically A/B test from those that systematically learn. In these environments, experiments are not side projects. They are how strategy gets…
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Most companies aren’t running too few experiments — they’re running the wrong ones. In this strategic deep dive, you’ll learn the Growth Lab Approach: a proven framework for B2B and B2C growth experimentation that actually works. From ICE-R scoring to 70-20-10 test portfolios, this guide breaks down how to design smarter experiments, accelerate learning velocity,…
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Why do some companies scale effortlessly while others stall, even with great products? The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams. This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers. In this article, I break down the…
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B2C brand health is no longer just about revenue – it’s about building a resilient, loyal, and engaged customer base that drives sustainable growth. In Part 2 of our ultimate guide, we explore the essential metrics that reveal the true heartbeat of your brand. From Marketing Efficiency Ratio (MER) and Net Promoter Score (NPS) to…
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Explosive revenue growth in B2C doesn’t come from vanity metrics — it comes from mastering the right growth metrics that truly move the needle. In this comprehensive guide, we break down the ultimate B2C growth metrics every brand leader needs to track, from Revenue per Visitor (RPV) and Customer Lifetime Value (LTV) to advanced cohort…
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In ‘Marketing vs Growth Strategy: Simple Moves That Drive Results,’ Richard Naimy illuminates the crucial distinction between marketing and growth, a strategic understanding vital for any leader. The article introduces the ‘Process-Outcome Framework,’ where marketing orchestrates the communication process and brand experience, while growth relentlessly optimizes for business outcomes and profitability. Naimy explains that true…
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In the rapidly evolving B2B landscape, traditional demand generation tactics are no longer sufficient. ‘AI-Powered Demand Generation: The Smarter, Scalable Playbook for B2B Growth’ by Richard Naimy reveals how artificial intelligence is reshaping this critical function. The article introduces a comprehensive 4-layer AI Demand Gen Framework, covering everything from intelligently targeting the right buyers and…
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Most B2B outreach gets ignored because it sounds like everyone else. This article breaks down a proven strategy that actually drives replies, builds relationships, and opens doors. If you’re tired of spray-and-pray tactics, this is the system that works.
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Growth doesn’t have to mean bigger budgets. This article shares seven high-leverage tactics that boost results without spending more on ads. From conversion lifts to smarter onboarding, these wins are fast, cost-effective, and proven to move the needle.
