Tag: B2B Growth Strategy
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Why do some companies scale effortlessly while others stall, even with great products? The secret is the Second-Order Revenue Flywheel — a system where customer success drives expansion, advocacy, and new revenue streams. This isn’t just about upsells. It’s about creating compounding growth without constantly chasing new customers. In this article, I break down the…
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As Acting VP and COO at MyEListing, I built high-trust teams that turned fragmented ownership into clear accountability, raised listing accuracy to 96%, cut release cycle time by 35%, and improved investor match rates by 28%. This case study shows how trust, when designed as a system, became a competitive advantage.
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Metrics make or break momentum. This article delivers the ultimate B2B efficiency playbook for leaders who want to cut waste, speed up cycles, and make smarter decisions with every dollar spent.
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In ‘The Ultimate B2B Revenue Metrics Guide for Leaders,’ Richard Naimy delivers a comprehensive playbook for B2B executives, particularly COOs, on leveraging crucial revenue and pipeline metrics for sustainable growth. This guide moves beyond mere top-line revenue, delving into ‘growth anchors’ like ARR and MRR for precise projections, and differentiating between Bookings and Billings to…
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In ‘Marketing vs Growth Strategy: Simple Moves That Drive Results,’ Richard Naimy illuminates the crucial distinction between marketing and growth, a strategic understanding vital for any leader. The article introduces the ‘Process-Outcome Framework,’ where marketing orchestrates the communication process and brand experience, while growth relentlessly optimizes for business outcomes and profitability. Naimy explains that true…
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At MyEListing, I turned sales chaos into a repeatable revenue engine. I cut lead response from 48 hours to 4, improved pipeline hygiene from 60% to 95%, and nearly doubled conversion rates. By designing systems, enforcing accountability, and testing AI tools with discipline, I proved the ability to build scalable sales operations that investors trust.
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In the rapidly evolving B2B landscape, traditional demand generation tactics are no longer sufficient. ‘AI-Powered Demand Generation: The Smarter, Scalable Playbook for B2B Growth’ by Richard Naimy reveals how artificial intelligence is reshaping this critical function. The article introduces a comprehensive 4-layer AI Demand Gen Framework, covering everything from intelligently targeting the right buyers and…
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Great SEO isn’t about traffic. It’s about leverage. This article reveals a simple 4-step funnel that turns search visibility into qualified leads, faster conversions, and real growth. Built for operators who want more than just rankings.
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I led the transformation of MyEListing’s growth strategy from scattered testing to a systematic experimentation discipline. By embedding ICE-R scoring, 70-20-10 portfolio balance, and a culture of safe-to-fail learning, I built the systems, trained the team, and created leadership alignment that delivered measurable results: 83% traffic growth, 47% higher conversion, 22% stronger retention, and 133%…
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Most SEO playbooks chase rankings, not results. This article lays out a smarter, ROI-driven strategy that aligns content with business outcomes. If you’re ready to turn organic traffic into actual growth, this is your blueprint.
